Postcode Search

Market trader information

Visit this page for market trader information on Bridgwater's annual September St Matthews Field Fair and markets.

Every year Sedgemoor District Council hosts a historic outdoor travelling funfair and market near the centre of Bridgwater, Somerset. The funfair on St Matthews Field, TA6 7HD is organised by the Showman's Guild with Sedgemoor District Council organising the market elements of the event. Bridgwater Fair attracts crowds from far a field and is recognised as the largest fair in the South West with roughly 40,000 visitors each year.

This annual event, which dates back to the Charter of King John, is now almost 800 years old, the last 600 years of which have been spent on St Matthews Field.  The Charter decreed that the four day fair was to start annually on the last Wednesday in September.

2019's Bridgwater Fair will start on Wednesday 25th September and ends on Saturday 28th September.

Please note any casual traders planning to attend the Fairfield one day market must supply insurance certificates on the day or they will not be allowed to trade.

Please see related documents below for a map highlighting the locations of the West Street and Fairfield Markets and the parking days for the Fairfield Market.

Market opening times:

The West Street market usually opens:

  • 10:00am to 10:00pm Wednesday;
  • 10:00am to 10:00pm on Thursday;
  • 10:00am to 10:00pm on Friday and
  • 10:00am to 10:00pm on Saturday.  

Pitch information:

There are around 85 stalls for hire in West Street, TA6 3RW as well as a few peripatetic trader permits (mainly for balloon sellers) and roughly 60 stalls available in the Fairfield,TA6 7HD. West Street traders agree to trade for the full four days of the fair with Fairfield traders trading for Fair Wednesday only.

West Street stalls range from 10 to 55 foot frontage; all are roughly a standard eight foot depth.

Fairfield pitches range from 15 to 75 foot frontage, with the majority of stalls being 20-30 foot frontage, with a depth of 20 foot. There is a minimum charge of 15 foot frontage.

Most pitches are allocated to regular traders who have attended the event for many years; we do however welcome applications from new traders.

Electricity supply to pitches:

Generators are available for hire to West Street traders, three wattages of generator are available  to traders (if pre-booked): one standard, one for heavy-use traders (mainly food stalls) and one for extremely heavy use.  PAT testing of trader equipment can also be arranged for a small fee (usually £3-5 per item) directly with our electrical contractor. Generator hire should be requested at the time of West Street pitch application.

2019 Scale of Charges for market pitch hire and generator usage:

The scale of charges are available to download in related documents below. These charges are non-negotiable and must be paid in advance of the event.

Pitch allocation timetable and payment:

Application forms for pitches are usually sent to our applicant mailing lists in April. For a pitch application to be considered completed application forms have to be received by the deadline detailed within the accompanying letter  (this is usually in June/early July). Pitches are allocated in July with traders then being notified if they have been successful.

All traders must pay for their pitch in advance of the event, the payment deadline is clearly detailed in letters offering traders a pitch. Payment can be made by cheque or debit/credit card. 

Cash is not accepted for payment during the event. If payment has not been received in advance of the event Sedgemoor District Council will reallocate your pitch.

Would you like to hire a market pitch? Or find out more about the event?

For further information in relation to Bridgwater Fair, to be added to our trader mailing list or to express an interest in applying for a pitch please contact the Housing, Health and Wellbeing team on the below details.

Road closures and prohibition of on-street parking:

Road closures usually come into place at 9:00am on the last Tuesday of September (24th September 2019) and are lifted the following Sunday after Fair (29th September 2019) at 10:00am. West Street, Milton Place, St Matthews Green, Westover Green and St Matthews Field are affected by road closures. Diversion routes will be in place.

Prohibition of parking (and traffic coning) will be in place along many surrounding streets including Northfield, Durleigh Road (to the junction of Woodbury Road), Park Road and Albert Street from 8:00pm on Monday 23rd September 2019 to 10:00am on Sunday 29th September 2019.

Trader arrival:

Traders trading at the West Street four-day market can arrive on Tuesday 24th September providing it is after 9:00am.  Stall space must be occupied by 8:30 am on Wednesday 25th September 2019.  Failure to do so is very likely to result in the pitch being re-let. Traders must be set-up and fully staffed by 10am on Wednesday 25th September.

Traders trading at the one day Fairfield Market can arrive at the Fairfield on Tuesday 24thSeptember providing it is between 12.00 noon and 6.00 pm or Wednesday 25th September from 6:00am when the gates open.  Traders must occupy their stalls by 8:00 am on Wednesday, 25th September 2019.  Failure to occupy by 8:00am will result in the pitch being re-let.


Temporary cabin toilets, provided by Sedgemoor District Council, are available behind the former Squib Public House next to West Bow House, behind Westfield House on West Street and behind the Horse and Jockey Public House on Fairfield. Portaloos, including disabled accessible toilets, are also provided behind the Horse and Jockey Public House on Fairfield.

First Aid:

First Aid during the event is provided by St Johns Ambulance. This service is situated in Westfield Church car park on West Street from Wednesday to Saturday of fair week. First Aid provision is funded by Sedgemoor District Council.

pdf Bridgwater Fair Map [446.92KB] pdf Bridgwater Fair 2019/20 Scale of Charges [106.21KB]