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Rural Tourism Toolkit


Welcome to your toolkit which is crammed with helpful hints and advice for new and existing rural tourism businesses. It is designed to assist you in planning, developing, marketing and sustaining your services for customers. It is intended to encourage initiatives that offer great visitor experiences whilst nurturing the environments that create them.

Explore each of the five sections:

Icon for pdf Part 1 - Getting Started [1.3MB]

Icon for pdf Part 2 - Communicating Effectively [1.47MB]

Icon for pdf Part 3 - Working Together [1.4MB]

Icon for pdf Part 4 - Local Distinctiveness [1.89MB]

Icon for pdf Part 5 - Saving Money and Sustainability [1.72MB]

In the related documents section, you will find examples of tourism businesses who have succeeded at one or more of the five stages above.

COOL Tourism

The COOL tourism project aimed to make use of rural areas' environmental assets to attract visitors.

Brentwood United [880.77KB] Deepdale Farm [655.35KB] Exmoor Food Safaris [806.32KB] Old Oaks Touring Park [875.56KB] Palace Farm [819.67KB] Sector Profile - Tourism [273.81KB] Planning Applications and Enforcement Building Control Business Rates Licensing Great Escapes Visit Somerset Hinkley Tourism Action Partnership