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Rural Tourism Toolkit

Welcome to your toolkit which is crammed with helpful hints and advice for new and existing rural tourism businesses. It is designed to assist you in planning, developing, marketing and sustaining your services for customers. It is intended to encourage initiatives that offer great visitor experiences whilst nurturing the environments that create them.

Explore each of the FIVE sections:

pdf icon Part 1 - Getting Started [1Mb] 

pdf icon Part 2 - Communicating Effectively [1Mb] 

pdf icon Part 3 - Working Together [1Mb] 

pdf icon Part 4 - Local Distinctiveness [1Mb] 

pdf icon Part 5 - Saving Money and Sustainability [1Mb]

In the related documents section, you will find examples of tourism businesses who have succeeded at one or more of the five stages above.


  • COOL Tourism

    The COOL tourism project aimed to make use of rural areas' environmental assets to attract visitors.

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